Owlient is just the latest in a growing number of online-focused acquisitions made by Ubisoft. Ubisoft noted that Owlient's Howrse brand has nearly 2 million monthly active users. The studio's development expertise lines up with Ubisoft's tween-targeted Imagine and Petz line of games, having created such online titles as Howrse, Babydow, and Fashiown. Ubisoft's Ponyz now has a stable mate in Hawrse.įounded in 2005, Owlient boasts a development team of 40 and specializes in creating online communities and monetizing free-to-play games. Terms of the acquisition were not disclosed. The publisher said that it has purchased Owlient, a Parisian game development studio specializing in free-to-play games. Ubisoft has pursued a "why build what can be bought" strategy for amping up its online presence in recent years, and the next move in that gambit occurred today.
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